NJN News & NJN Public Affairs Programming 2003 Opinion Research Corporation* Survey Results
Survey Objective
Determine viewing habits and perceptions of NJN News and public affairs programming among state officials and New Jersey business association leaders regarding:
• Viewership of NJN News
• Viewership of NJN weekly public affairs series & specials
• Perceptions of NJN
• Ranking of NJN compared to other state news sources
Survey Findings
› Legislators & business association leaders watch NJN News 4-5 days per week
› 90% watch NJN produced weekly public affairs series like Reporters Roundtable with Michael Aron, On The Record and NJN specials like Primary & General Election Coverage and Gubernatorial & Senate Candidate Debates.
› 90% believe NJN’s coverage of news and major public affairs is “Extremely to Very Valuable.”
› In comparison to radio, newspaper & other television news sources, leaders believe NJN is a better source for New Jersey news and information.
Here is a sampling of quotes from New Jersey’s business & political leaders: .
“NJN is the premier television station for anyone that wants to keep up with the daily political issues.”
“Network television doesn’t give much information…NJN is totally focused on New Jersey.”
“NJN has more complete coverage on a variety of issues…I can count on NJN to know what is going on.”
“NJN is an excellent resource for the news-
an excellent representative of the state.”
Opinion Research Corporation, founded in 1938, is a global research, consulting and information services firm that helps organizations worldwide - in both the private and public sectors- make a definitive difference in their performance and program effectiveness. Poll conducted in January 2003 among entire NJ legislature (30% response rate) and ten leading NJ business associations (70% response rate).
NJN News features:
Jim Hooker Senior Anchor
Michael Aron
Senior Political Correspondent
Zachary Fink State House Correspondent
Sara Lee Kessler Health and Medical Correspondent
Ed Rodgers Environmental Reporter
Television Schedule
5:30 pm
6:00 pm
7:30 pm
11:00 pm
6:30 am
6:00 am
Live broadcast on WNET/13, New York (Monday through Friday)
Broadcast on NJN (Mon-Fri)
Rebroadcast on NJN (Mon-Fri)
Rebroadcast on NJN (Mon-Fri)
Rebroadcast on NJN (Tue-Fri)
Rebroadcast on NJN (Sat)
Radio Schedule
6:30 pm 7:30 pm 11:00 pm
Broadcast on NJN (Mon-Fri)
Rebroadcast on NJN (Mon-Fri)
Rebroadcast on NJN (Mon-Fri)
Webcast Schedule
NJN News is webcast at the same time it airs at 6:00 pm, 7:30 pm, and 11:00 pm, Mon-Fri.
Each day's newscast is archived for viewing on demand, for seven days.
New Jersey's most notable reporters discuss the state's political scene and its implications to our state's constituents.
Hosted by Michael Aron, NJN News' Senior Political Correspondent.
Distribution
Television: Friday 7:00 pm; Sun 10:00 am
Radio: Friday 10:30 pm
Internet: Watch Online Friday 6:30 pm and Sunday at 10:00 am. Shows are archived for on-demand viewing for seven days.
Target Audience
Government officials, business/industry decision makers and opinion leaders
Findings
Reporters Roundtable with Michael Aron is the most popular public affairs program on NJN, with 97% viewership among New Jersey leaders.
One-on-one with New Jersey's lawmakers and newsmakers from Trenton and Washington, D.C. with Michael Aron, NJN's News' Senior Political Correspondent.
Distribution
Television: Sun 9:00 am; Sun 11:00 am, Mon 6:30 am Radio: Sat 10:30 pm Internet: Watch Online Sunday 9:00 am. Shows are archived for on-demand viewing for seven days.
Target Audience
Government officials, business/industry decision makers and opinion leaders
Findings
Public affairs programming on NJN is perceived as non-partisan and may be one of the reasons for high level viewership within government and the business community. 88% viewership among New Jersey leaders.
Source
Opinion Research Corporation, 2003
Visit the On The Record web page for the latest information
› 90% believe NJN’s coverage of news and major public affairs is “Extremely to Very Valuable.”
