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PROGRAMMING & TARGET AUDIENCES
NJN News | Reporters Roundtable | On The Record
NJN News & NJN Public Affairs Programming
2003 Opinion Research Corporation* Survey Results |
Survey Objective |
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.Determine viewing habits and perceptions of NJN News and public affairs programming among state officials and New Jersey business association leaders regarding: |
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• Viewership of NJN News
• Viewership of NJN weekly public affairs series & specials
• Perceptions of NJN
• Ranking of NJN compared to other state news sources
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| Survey Findings |
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› Legislators & business association leaders watch NJN News 4-5 days per week
› 90% watch NJN produced weekly public affairs series like Reporters Roundtable with Michael Aron, On The Record and NJN specials like Primary & General Election Coverage and Gubernatorial & Senate Candidate Debates.
 › 90% believe NJN’s coverage of news and major public affairs is “Extremely to Very Valuable.”
› In comparison to radio, newspaper & other television news sources, leaders believe NJN is a better source for New Jersey news and information.
Here is a sampling of quotes from New Jersey’s business & political leaders: . |
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“NJN is the premier television station for anyone that wants to keep up with the daily political issues.”
“Network television doesn’t give much information…NJN is totally focused on New Jersey.”
“NJN has more complete coverage on a variety of issues…I can count on NJN to know what is going on.” |
“NJN is an excellent resource for the news-
an excellent representative of the state.” |
| Opinion Research Corporation, founded in 1938, is a global research, consulting and information services firm that helps organizations worldwide - in both the private and public sectors- make a definitive difference in their performance and program effectiveness. Poll conducted in January 2003 among entire NJ legislature (30% response rate) and ten leading NJ business associations (70% response rate). |
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NJN News features:
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Kent Manahan Anchor |
Michael Aron
Senior Political Correspondent |
Patrick Regan Science/ Technology Correspondent |
Sara Lee Kessler Health and Medical Correspondent |
Ed Rodgers Environmental Reporter |
Television Schedule |
5:30 pm
6:00 pm
7:30 pm
11:00 pm
6:30 pm
6:00 pm |
Live broadcast on WNET/13, New York (Monday through Friday)
Broadcast on NJN (Mon-Fri)
Rebroadcast on NJN (Mon-Fri)
Rebroadcast on NJN (Mon-Fri)
Rebroadcast on NJN (Tue-Fri)
Rebroadcast on NJN (Sat) |
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Radio Schedule |
6:30 pm
7:30 pm
11:00 pm |
Broadcast on NJN (Mon-Fri)
Rebroadcast on NJN (Mon-Fri)
Rebroadcast on NJN (Mon-Fri) |
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Webcast Schedule |
NJN News is webcast at the same time it airs at 6:00 pm and re-webcast at 7:30 pm, Mon-Fri.
Each day's newscast is archived, and is stored for retrieval and viewing, on demand, for seven days. |
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Visit the NJN News website for more information
Back to Top
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New Jersey's most notable reporters discuss the state's political scene and its implications to our state's constituents.
Hosted by Michael Aron, NJN News' Senior Political Correspondent. |
| Distribution |
Television:
Radio:
Internet: |
Fri 6:30 pm; Sun 10:00 am
Fri 10:30 pm
Streamed live Fri 6:30 pm, Archived for on-demand viewing for seven days. |
| Target Audience |
Government officials, business/industry decision makers and opinion leaders |
| Findings |
Reporters Roundtable with Michael Aron is the most popular public affairs program on NJN, with 97% viewership among New Jersey leaders. |
| Source |
Opinion Research Corporation, 2003 |
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One-on-one with New Jersey's lawmakers and newsmakers from Trenton and Washington, D.C. with Michael Aron, NJN's News' Senior Political Correspondent. |
| Distribution |
Television:
Radio:
Internet: |
Sun 9:00 am; Sun 11:00 am, Mon 6:30 am
Sat 10:30 pm
Streamed live Sun 9:00 am, Archived for on-demand viewing for seven days. |
| Target Audience |
Government officials, business/industry decision makers and opinion leaders |
| Findings |
Public affairs programming on NJN is perceived as non-partisan and may be one of the reasons for high level viewership within government and the business community. 88% viewership among New Jersey leaders. |
| Source |
Opinion Research Corporation, 2003 |
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