NJN Foundation Board of Trustees

Lawrence H. Krampf
Chief Executive Officer, Princeton Communications Group, Inc.

Larry pursued his education and extensive career in advertising in New Jersey and New York City. He attended Rutgers College, graduating with degrees in business, accounting and art history. After graduation, he worked first as an accountant for Deloitte, Haskins and Sells; then as an advertising executive with Tracy-Lock/BBDO, before founding his own advertising agency, Krampf Communications, in New Brunswick, New Jersey. He later moved the firm to Somerset, New Jersey where it thrived in the 1980s. In 1987, he was honored by the Franklin Chamber of Commerce as a distinguished local businessman and outstanding graduate of Franklin High School.

In 1990, Larry formed Princeton Communications Group, Inc. (PCG) in downtown Princeton to better service a growing client list. PCG recently moved to new corporate headquarters in Pennington, New Jersey. PCG has established a reputation for creative excellence and client service, with peer-reviewed awards to the agency’s credit, and a roster of clients including such notable corporations as Johnson & Johnson, Merrill Lynch, Dow Jones, CIT, Cushman and Wakefield, Philadelphia University, Capital Health System, UMDNJ, Lucent Technologies, Tyco International, AIG, American Diabetes Association and Pharmacopeia. This past year, the company received 13 ASTRA Awards from the New Jersey Communications, Marketing, and Advertising Association (NJ CAMA), surpassing for the eighth year in a row the number of awards received by a single agency. PCG has now amassed over 200 peer-reviewed awards, representing every category recognized by the industry.

PCG has expanded with the development of a number of affiliated companies through growth and acquisition. In 2003, Larry acquired Nancy H. Becker Associates, Inc., located directly opposite the State House in Trenton. It is one of this state’s best-known, most-respected lobbying and public relations firms. For over 30 years, Nancy H. Becker Associates has achieved notable accomplishments and successes for its clients, which include a variety of businesses, corporations, nonprofits, professional and trade associations.

At the same time, Larry also acquired Marke Communications, Inc., a leading catalogue and direct response agency that for 28 years has been specializing in integrated marketing. Located on 45 West 45th Street, occupying the entire 16th floor, this acquisition provides PCG with a solid presence in New York City, and will allow both PCG and Marke to expand their client-base while servicing each others’ clients. The most recent affiliate company acquisition is Direct Solutions Network, Inc. one of the premiere telemarketing firms in the country.

Larry’s community involvement is extensive: he is past Chairman and Vice Chairman of the Board of Directors for the Middlesex County Regional Chamber of Commerce; he is currently Vice Chairman of the Princeton Regional Chamber of Commerce; he is Vice President of the Board of Directors of Cancer Care, Inc. and is on the Board of Trustees for the Garden State Arts Center Foundation, The New Jersey State Chamber of Commerce, Greater Philadelphia Chamber of Commerce and the Thomas Edison College Foundation. He is a member of the League of Advertising Agencies, Business Professional Advertising Association (BPAA), the Communications, Advertising and Marketing Association (CAMA), was on the Liberty Science Center Marketing Committee and served on the Governor’s council for 8 years under Governor Whitman. Larry is past admissions chair of the Nassau Club in Princeton, and is a founding member of Jasna Polana Country Club in Princeton.

In 2001, the Princeton Chamber of Commerce named Larry Entrepreneur of the Year. His responsibilities and involvement have included chairing community events for organizations such as the Heart Association, Cancer Care, Inc., Capital Health System Foundation, the March of Dimes, the Foundation Fighting Blindness and Alternatives, Inc. He also founded the Middlesex County Regional Chamber of Commerce’ World’s Largest Networking Party, the Chamber’s Regional Link Publication, and chaired its 80th anniversary cabaret. Larry was the 1998 recipient of the Community Leaders of Distinction awarded by the Middlesex County Regional Chamber of Commerce, recently received the 2005 Business Person of the Year, currently chairs the Chambers’ Third Thursday luncheon program, and was just honored by the YMCA as the 2005 Volunteer of the Year. Larry was honored at the Spirit of America Awards Dinner given by the Boy Scouts of America honoring America’s Current and Future Leaders.

Larry resides in Hopewell, New Jersey with his wife Vicki and three children, Katie, Juliana, and Tyler.

Larry Krampf was elected to the NJN Foundation Board of Trustees in March 2007.